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Social Influence

Social Preferences: Fundamental Characteristics and Economic Consequences

Ernst Fehr, Gary Charness

IZA Discussion Paper Series (No. 16200) · 2023

Edited by Paweł Raja, PhD · Published · Updated

Abstract

A comprehensive review of social preferences—altruism, reciprocity, inequity aversion, and trust—arguing that a large share of people are not purely self-interested and that these preferences have first-order consequences for labor markets, contracts, and cooperation.

Methodology

Synthesis of decades of experimental evidence from dictator, ultimatum, trust, gift-exchange, and public-goods games, organized around the measurement, heterogeneity, and stability of social preferences.

Findings

A substantial minority are conditional cooperators and reciprocators whose behavior depends on others' actions and intentions. Social preferences shape incentive design: explicit monetary incentives can crowd out reciprocity, while fairness perceptions drive effort, wage rigidity, and contract enforcement.

Applied nudge

Design incentives that activate reciprocity rather than replace it—frame contributions as fair exchange and make others' cooperative behavior visible to trigger conditional cooperation.

Citation

Fehr, E., & Charness, G. (2023). Social preferences: Fundamental characteristics and economic consequences. IZA Discussion Paper No. 16200.

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