Cognitive Science & Policy Hub // Vol. 12

Behavioral Economics Lab

The Nudge & Bias Lab — an interactive, citable directory of cognitive biases, peer-reviewed journals, and empirical nudge findings.

Decision ArchitectureHigh Impact

Algorithm Aversion

Definition

Algorithm Aversion is the phenomenon where individuals lose trust in algorithmic decision-makers faster than human decision-makers after seeing them make a mistake, even when the algorithm performs better overall.

Real-world examples

A forecaster chooses to manually adjust or entirely discard statistical models after seeing them predict a minor stock drift incorrectly, reverting to less accurate gut-based decisions.

  • A clinician may discount a diagnostic model after one visible error, even when it outperforms them on average.
  • A driver overrides a navigation app that once routed them poorly, trusting their own memory instead.

How to design for it (nudge strategy)

Restore trust by giving users small adjustments or 'control overrides' (e.g., allowing them to adjust the algorithm's recommendation by +/- 5%), which mitigates aversion and boosts adoption.

The evidence (3)

Key research

Related biases

Cite this page

Behavioral Economics Lab. "Algorithm Aversion – Definition, Examples & Evidence." Behavioral Economics Lab, https://behavioraleconomicslab.com/biases/algorithm-aversion.